Intriguing title! I thought. What does the back cover say? My reader taste buds tingling, I plucked the book off the shelf of the wall book display. (Is there anything better than browsing a curated indie bookstore?) I flipped it over.

“ A tale so mind-blowing as to be the stuff of legend.” –The Denver Post

Isolated by Mexico’s deadly Copper Canyons, the blissful Tarahumara Indians have honed the ability to run hundreds of miles without rest or injury.

What?! As a physician and failed jogger (all pain, no gain), these words stopped me short. Deadly? Blissful? Ability to run hundreds of miles? Without rest or injury?

In a riveting narrative, award-winning journalist and often-injured runner Christopher McDougall sets out to discover their secrets.

I bought the book.